Andrew Boddington

Andrew has a rare and valuable mix of experience of the type of communications that get response. He can help you recruit new donors, and retain and develop those you already have. He can work on strategy and then make it happen, according to wherever you need extra hands on deck. He can also guide you through the next steps needed, and manage them for you as requested.

Since 1979, he has worked in both marketing departments and advertising agencies, specialising in the creation of donor databases and their use to develop profitable relationships. He has planned and managed communication plans and campaigns using direct media, particularly mail, email, and leafleting. He has advised and managed database development projects, database segmentation and trained staff in the principles and practice of database marketing.

He started his career at Reader's Digest on magazine subscriptions, and then Debenhams Finance for charge card recruitment and store events. He moved to communication agencies, Wunderman, EHS 4D, and BBH's Limbo, before becoming a consultant in 1991. In recent years, he has worked for easyJet, Travelodge, SAS Airlines, Wolfson College Oxford, Mercedes Benz, McDonalds and Disney.
 

Clients value his length and breadth of experience, for example in all aspects of database, response media, business process, operational issues, call centres, creative development, print production, planning, research, analysis, and evaluation. He can think strategically, with the feel for actual delivery, based on continued experience from ‘hands-on’ work. 

 He aims to add value, and tangible deliverables, share knowledge, is respected for his listening and advising skills, has a face that fits and a voice that speaks in simple English. He is a founder member, life fellow and speaker of the IDM, the Institute of Direct Marketing.